Vol. 13 No. 1 (2025)

View Vol. 13 No. 1 (2025)

Published: 2025-06-30

Original Research Articles

Perception of electric car use over time Changes in the attitudes of the Hungarian population towards electric cars and electric car users between 2022 and 2024

Bence Vereckei-Poór (Author)
- PDF (Hungarian)
Challenges and Opportunities of AI in Market Research: Virtual Interviewers

Györgyi Danó, Stefan Kovács, Vivien Surman (Author)
- PDF
Sustainability-Oriented Entrepreneurial Behavior: Navigating with Improvisation

Arvi Kuura, Kristo Tõnissoo (Author)
- PDF
Overview of Possible Relationship Management Aspects for the Governance of CCU/S

Krisztina Kádár (Author)
- PDF
Historical perspectives, frameworks and indicators of sustainable development

Balázs Herczeg, Éva Pintér (Author)
- PDF (Hungarian)
The FOMO phenomenon based on a survey of Hungarian business students

Tímea Juhász, Krisztina Inczédy, Ádám Pfeiffer (Author)
- PDF (Hungarian)
The legal framework of the tourist guide profession: challenges and opportunities in Hungary and Europe

Viktória Kundi (Author)
- PDF (Hungarian)
Values Behind Circular Consumption - A Comparison Between Thailand and Laos

Homedahack Sengsouly (Author)
- PDF

Review Articles

Consumer Culture Theory – Social and Market Connections in Contemporary Marketing

Petra Platz (Author)
- PDF (Hungarian)
A Critical Review of Non-Financial Disclosure Measurement Methods

Asma Mechta, Zsuzsanna Szeles, Ágnes Siklósi (Author)
- PDF