Artificial Intelligence in Sales: Bridging Theory and Practice – A Book Review

Luca Braun

doi:10.14513/tge-jres.00609

Authors

Luca Braun University of Sopron, Alexandre Lamfalussy Faculty of Economics, István Széchenyi Economics and Management DoctoralSchool, Hungary, 9400 Sopron, Bajcsy-Zsilinszky u. 4 Author https://orcid.org/0009-0006-8949-348X

DOI:

https://doi.org/10.14513/tge-jres.00609

Keywords:

artificial Intelligence, sales, management

Abstract

This review provides a critical examination of Livia Rainsberger's 2022 book titled "AI – The New Intelligence in Sales," which offers a practically relevant but theoretically grounded approach to the integration of artificial intelligence into modern sales organizations. The book is explicitly targeted at small and medium-sized enterprises (SMEs) and provides a functionally focused analysis of AI tools, their applications, and the strategic implications for both sales performance and labor force development. By focusing on Artificial Narrow Intelligence (ANI) and eschewing futurist notions of AGI and ASI, Rainsberger makes an urgent case for action now. This review situates the book's applicability in current scholarly discourse, highlights contributions, establishes limitations, and offers avenues for further research in AI-driven sales transformation.

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