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Authors

  • Petra Platz Széchenyi István University Author

DOI:

https://doi.org/10.14513/

Keywords:

lovebrand[1], lovemark, co-branding, marketing strategy, experimental research design

Abstract

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Downloads

Published

2018-12-31

Issue

Vol. 6 No. 4 (2018)

Section

Articles

License

Copyright (c) 2025 Journal of Region, Society and Economy

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Platz, P. (2018). -. Tér - Gazdaság - Ember Journal of Region, Economy and Society, 6(4). https://doi.org/10.14513/