Tér - Gazdaság - Ember/Journal of Region, Economy and Society
type: channel
description: Tér – Gazdaság – Ember/Journal of Region, Economy and Society is a double-blind peer-reviewed academic journal of the Gyula Kautz Faculty of Economics at Széchenyi István University, founded in 2012 and published continuously since 2013. Its aim is to analyse spatial, economic, and social processes with a multidisciplinary approach, highlighting their interdependencies and interconnections. From 2025, the journal will be published twice a year, in June and December, in Hungarian and English. The journal will follow a continuous publication schedule.
publisher: Széchenyi István Egyetem
language: en
publication name: Tér - Gazdaság - Ember/Journal of Region, Economy and Society
issn: 3058-1079
items: Az egyetemi szintű közgazdászképzés első lépései Győrben
items: The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail - A book review
items: Sustainable Consumer Behavior in Omnichannel Electronics Retailing: Evidence from a Pilot Study
items: The Impact of Leader’s Innovational Capability on Business Performance
items: The Economic Significance of Creative Enterprises in a City with County Rights
items: Industry 4.0, Industry 5.0: Freedom or Insecurity for Business?
items: Challenges of techno-economic analysis of reverse water gas shift reaction
items: Consumer Attitudes Towards Gender-based Pricing
items: How Human Space Travel Influences Space Tourism: A Critical Review about Astronautical Space Travel - Beginning of a new era by Prof. Dr. Rupert Gerzer
items: Development of sustainable university environment
items: Values Behind Circular Consumption - A Comparison Between Thailand and Laos
items: The Impact of Corruption Prevention on Innovation
items: Review of management principles of Science and Technology Parks in international academic literature. The internal aspect of sustainability.
items: The Shifting Landscape of Research Excellene: A Regional Analysis of Highly Cited Researchers (2020-2024)
items: The legal framework of the tourist guide profession: challenges and opportunities in Hungary and Europe
items: Examination of Best Practices in Family-friendly Business Event Management in Hungarian Hotels
items: The FOMO phenomenon based on a survey of Hungarian business students
items: Historical perspectives, frameworks and indicators of sustainable development
items: Overview of Possible Relationship Management Aspects for the Governance of CCU/S
items: A Critical Review of Non-Financial Disclosure Measurement Methods
items: Sustainability-Oriented Entrepreneurial Behavior: Navigating with Improvisation
items: Challenges and Opportunities of AI in Market Research: Virtual Interviewers
items: Consumer Culture Theory – Social and Market Connections in Contemporary Marketing
items: Perception of electric car use over time
items: Autonóm járművek az okos városokban
items: Precíziós sebészet (A da Vinci robot rendszer magyarországi bevezetése)
items: Review
items: Bécs: az intelligens klíma város példaértékű realitása, a kiváló városimázs
items: A szervezeti kommunikáció alapegységének keresése
items: Strategic Communication in Agile Organizations: Why Does Agile Face Skepticism in Organizations?

Az egyetemi szintű közgazdászképzés első lépései Győrben
type: item
description: University-level economics education on the banks of the Rába River now has a quarter-century history. For younger readers, I would like to point out that the real challenge was never economics education, but becoming a university. According to the rules at the time, the presence of accredited university courses within the institution was an essential prerequisite for the award of a university title. The leaders of the College and the Universitas Foundation saw the Faculty of Economics as playing the role of the Trojan horse. At that time, law education was provided in an outsourced form (ELTE), which was much more convenient and at the same time less risky. As we know, this large-scale project had a happy ending, with the university being founded in 2002. The relevant faculty was named Law and Economics, not the other way around. This did not frustrate me as an economist and founding dean, but it was somewhat unfair to my colleagues at the Faculty of Economics, who worked at a tremendous pace. However, the unspoken principle in Győr, “the university above all else,” naturally overrides all of this.
subject: A közgazdász képzéshez kapcsolódó írások
  topic: section
creator: József Veress
rights: Copyright (c) 2023 József Veress (Szerző) https://creativecommons.org/licenses/by-nc/4.0
date: 2023-09-30
publication date: 2023-09-30

The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail - A book review
type: item
description: This review examines the updated 2024 edition of The Innovator’s Dilemma by Clayton M. Christensen, a seminal work on disruptive innovation and its impact on established firms. Christensen’s theoretical framework, which explains why market leaders fail in the face of disruptive technologies, remains highly relevant. However, this review critically assesses the transferability of his theory within the context of contemporary management research. Furthermore, it explores the applicability of Christensen’s concepts to European and German firms, considering structural, regulatory, and sectoral differences. This review highlights key limitations and outlines potential research avenues that could facilitate a stronger integration of managerial decision-making, industry-specific dynamics, and institutional frameworks into the study of disruptive innovation.
subject: Book Reviews
  topic: section
subject: Disruptive Innovation
  topic: keywords
subject: Innovation Management
  topic: keywords
subject: Upper Echelons Theory
  topic: keywords
subject: Corporate Governance
  topic: keywords
subject: The Innovators Dilemma
  topic: keywords
creator: Lena Sticken
rights: Copyright (c) 2025 Lena Sticken (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-31
publication date: 2025-10-31
doi: 10.14513/tge-jres.00438

Sustainable Consumer Behavior in Omnichannel Electronics Retailing: Evidence from a Pilot Study
type: item
description: Purpose – Sustainability is becoming increasingly important in shaping consumer behavior in omnichannel retailing. The consumer electronics retail sector, which is characterized by a disproportionately high share of online sales compared other industries and a poor environmental performance, faces particular challenges in this regard. While numerous studies have investigated the relationship between individual consumer characteristics and organizational factors, there is a lack of integrated analyses in the omnichannel environment for consumer electronics. This pilot study seeks to address this gap by exploring how sustainability influences consumer behavior, with a specific focus on green purchase intention in an omnichannel setting. Design/methodology/approach – The pilot study focused on consumers who had purchased consumer electronics from omnichannel retailers within the past 24 months. Participants were recruited through a professional online panel in February 2025. A total of 125 valid responses were analyzed using structural equation modelling (PLS-SEM) with the software SmartPLS 3, following a structured multi-step approach. Findings – The model examines the interplay between environmental awareness, shopping experience, brand identification, sustainable measures, and channel integration regarding purchase intention. The results indicate that brand identification directly affects purchase intention, while environmental awareness is significantly related to the perception of sustainable measures. Furthermore, the study confirms the positive impact of channel integration on the shopping experience; however, the shopping experience does not significantly affect purchase intention. Originality – The work provides new insights into the relationship between sustainability and consumer behavior in the electronics omnichannel retail sector and establishes a foundation for further research with the developed structural model.
subject: Original Research Articles
  topic: section
subject: consumer behavior
  topic: keywords
subject: omnichannel retail
  topic: keywords
subject: purchase motivation
  topic: keywords
subject: sustainability
  topic: keywords
creator: Julius Raether
creator: Bence Végvári
creator: Viktória Szente
rights: Copyright (c) 2025 Julius Raether, Bence Végvári, Viktória Szente (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-17
publication date: 2025-09-17
doi: 10.14513/tge-jres.00447

The Impact of Leader’s Innovational Capability on Business Performance
type: item
description: Purpose – This study explores the innovation capabilities of business leaders in relation to organizational performance. Previous research has confirmed that business performance largely depends on its ability to adapt to market changes. The process is strongly influenced by leadership and the leader’s innovation skills. Effective leaders needs to respond quickly and effectively to external changes; while also placing significant emphasis on their employees. As industrial development, inherently drives innovation, businesses and their leaders must be equipped to implement new ideas, techniques and technologies, identify challenges and provide creative solutions. Design/methodology/approach – Based on the literature review two research questions were formulated: 1. Does the innovation capabilities of leaders influence the business performance? 2. Are there significant differences in innovation capability based on the leader’s gender, firm size, county and industry sector? Recently several international publications were issued in the topic, which formed the basis of the aspects of the performance and the innovation capabilities. Based on these aspects, a survey was conducted in 2024, among Hungarian industrial listed in the EMIS database (n=415). Findings – The findings indicate that the leader’s innovation capabilities have a significant impact on business performance. With respect to demographic characteristics, a significant relationship was found between innovation capability and both the company’s geographical location and its industry sector. However, the leader’s gender and the company size showed no significant influence on innovation capability. Originality – The outcomes of the study offer practical implications by highlighting the Hungarian regions and industry sectors where supporting innovation activities among SMEs may be most beneficial. Furthermore, the findings outline directions for further research including in-depth interviews, with leaders and mo…
subject: Original Research Articles
  topic: section
subject: innovation
  topic: keywords
subject: leadership
  topic: keywords
subject: performance
  topic: keywords
creator: Vivien Czucka-Varga
rights: Copyright (c) 2025 Vivien Czucka-Varga (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-18
publication date: 2025-09-18
doi: 10.14513/tge-jres.00445

The Economic Significance of Creative Enterprises in a City with County Rights
type: item
description: Purpose – This study aims to map the ecosystem of cultural and creative industries (CCI) in Szombathely, with particular attention to the structural composition, gender distribution, sectoral profile, and territorial embeddedness of enterprises. The research seeks to provide an empirical foundation for urban economic development policies and to inform the design of a creative cluster development strategy. Design/methodology/approach – The analysis is based on organisations identified through TEÁOR codes from the public database of the Vas County Chamber of Commerce and Industry. The sample comprises 398 creative enterprises registered in Szombathely. Their legal form, activity profile, and – in the case of sole proprietors – gender composition were examined using quantitative descriptive statistical methods. As the database only reflects primary activities, creative activities undertaken as secondary activities may be underrepresented. Findings – Sole proprietorships predominate within the local CCI (63%), particularly in artistic activities. The most significant subsectors are architecture, advertising agency services, fashion and industrial design, and fine arts. While men account for 55% of proprietors overall, women are overrepresented in several domains, including fashion design, fine arts, and social science R&D. Nearly half of the county’s creative enterprises are concentrated in Szombathely, underscoring the significance of urban knowledge and networking advantages. Originality – This paper provides a comprehensive, full–population descriptive analysis of the CCI structure in a provincial Hungarian city and proposes tangible policy recommendations. The findings highlight the need to foster creative clustering, targeted support for women entrepreneurs, and stronger links between market-oriented services and the artistic sector, in order to promote a diverse and resilient urban economy.
subject: Original Research Articles
  topic: section
subject: creative city
  topic: keywords
subject: creative industry
  topic: keywords
subject: cultural economy
  topic: keywords
subject: Szombathely
  topic: keywords
creator: Zoltán Horváth
rights: Copyright (c) 2025 Zoltán Horváth (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-17
publication date: 2025-09-17
doi: 10.14513/tge-jres.00444

Industry 4.0, Industry 5.0: Freedom or Insecurity for Business?
type: item
description: Purpose –This study investigates the dual influence of Industry 4.0 and Industry 5.0 on business development, with a particular focus on their implications for economic security. It explores how the transition from a purely technology-driven paradigm to a more human-centric one affects business models, innovation strategies, and organizational resilience. Design/methodology/approach –The article employs a conceptual literature review methodology. It synthesizes findings from peer-reviewed journals, policy papers, and international institutional reports obtained from databases such as Scopus, Web of Science, and Google Scholar. The selection criteria included thematic relevance to digitalization, cyber-physical systems, human-technology interaction, organizational transformation, and strategic foresight. Findings – The study reveals that Industry 4.0 primarily fosters efficiency through automation, data exchange, and smart systems integration. However, it also raises concerns over cyber vulnerabilities and labor market disruptions. Conversely, Industry 5.0 incorporates human creativity and ethical innovation into digital transformation processes, aiming to balance productivity with inclusiveness and adaptability. Nonetheless, both paradigms introduce complex risks, including cybersecurity threats, social inequality in technology access, and institutional inertia. The findings indicate the urgent need for strategic frameworks that mitigate these risks while fostering technological competitiveness. Originality – This research is among the first to conceptually contrast Industry 4.0 and 5.0 from the perspective of economic security. It introduces the concept of Quantum 2.0 as a holistic strategic framework for securing business development through cyber-resilience, institutional adaptation, and human-technology co-evolution. The article contributes to the discourse by linking technological progress with socio-economic resilience, offering insights for policymakers and b…
subject: Original Research Articles
  topic: section
subject: business economic security
  topic: keywords
subject: digitalization
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Industry 5.0
  topic: keywords
creator: Iryna Otenko
creator: Yevheniia Voroniuk
creator: Oleh Haiduk
rights: Copyright (c) 2025 Iryna Otenko, Yevheniia Voroniuk, Oleh Haiduk (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-25
publication date: 2025-09-25
doi: 10.14513/tge-jres.00441

Challenges of techno-economic analysis of reverse water gas shift reaction
type: item
description: Purpose – Global climate change demands multifaceted solutions, especially in the realm of emerging green technologies. Carbon capture and utilization (CCU) technologies are crucial for reducing emissions in sectors where other alternatives are not economically favorable. In recent years, researchers focused on the catalytic reforming of CO2 with H2 to produce chemicals and energy source. One of these researched methods is reverse water gas shift reaction, which can be a cost-competitive solution for syngas according to previous studies. Design/methodology/approach – Our goal is to have a deeper understanding of reverse water gas shift as an alternative way of carbon utilization from an economic perspective. In our research, we utilized literature sources and Excel to develop our own model. Findings – In our study, analysis of literature and the model developed using excel reveal that the RWGS process as a chemical CO2 conversion route could serve as a sustainable alternative for syngas production, contingent upon the simultaneous presence of multiple factors. However, considering the current TRL of this technology and the anticipated high, yet scalable, maintenance costs, achieving profitability necessitates a significantly large plant scale. Alternatively, profitable operation could be attained through regulatory changes, such as an increase in CO2 ETS credits. Since the number of available literatures is highly limited, and the technology has a lower level of TRL, there is a lot of uncertainty in our techno-economic analysis. However, it is clear that this technology to be profitable, many factors must come together at the same time. Originality – This is the first empirical work that integrates economic decision-making theory with training transfer mechanisms, incorporating factors that organizations can control to optimize human capital investments. Additionally, establishing supervisor and peer support as contextual variables extends the widely recognized mode…
subject: Original Research Articles
  topic: section
subject: Carbon utilization
  topic: keywords
subject: Reverse water gas shift reaction
  topic: keywords
subject: Syngas
  topic: keywords
subject: Techno-economic analysis
  topic: keywords
creator: Cintia Alexandra Trapp
rights: Copyright (c) 2025 Cintia Alexandra Trapp (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-18
publication date: 2025-09-18
doi: 10.14513/tge-jres.00440

Consumer Attitudes Towards Gender-based Pricing
type: item
description: Purpose – This research examines the existence and extent of gender-based pricing inequalities within the Polish market, emphasizing consumer awareness and perceptions of equity. By merging an objective price analysis with subjective consumer assessments, the study provides a thorough understanding of how pricing differs between products aimed at men and women, and how these variations affect consumer attitudes and behaviors. Design/methodology/approach – The study utilized a dual methodology. Initially, a comparative price analysis was performed for selected gender-specific products across categories such as personal care, clothing, toys and accessories. Pricing information was gathered from prominent Polish retail websites, comparing similar items for males and females in terms of unit price, functionality, and brand. Subsequently, a survey involving 155 consumers evaluated their awareness of these pricing disparities and their views on the fairness of such practices, as well as the influence on their purchasing choices. Findings – The results indicate notable price discrepancies, with products targeted at women typically priced higher, despite offering comparable features to those aimed at men. Survey results reveal that a majority of consumers regard these price differences as unfair, which may result in alterations in purchasing behavior, including a willingness to explore products marketed towards the opposite gender to economize. Originality – This study adds to limited literature on gender-based pricing in Poland by combining market data with consumer perspectives. The findings highlight the necessity for enhanced pricing transparency and lay the groundwork for additional academic inquiry and policy discussions regarding gender-based pricing practices.
subject: Original Research Articles
  topic: section
subject: attitudes
  topic: keywords
subject: consumer
  topic: keywords
subject: gender
  topic: keywords
subject: pricing
  topic: keywords
creator: Sandra Misiak-Kwit
creator: Wiktoria Łunkiewicz
rights: Copyright (c) 2025 Sandra Misiak-Kwit, Wiktoria Łunkiewicz (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-14
publication date: 2025-09-14
doi: 10.14513/tge-jres.00432

How Human Space Travel Influences Space Tourism: A Critical Review about Astronautical Space Travel - Beginning of a new era by Prof. Dr. Rupert Gerzer
type: item
subject: Book Reviews
  topic: section
creator: Aileen Rabsahl
rights: Copyright (c) 2025 Aileen Rabsahl (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-07-28
publication date: 2025-07-28
doi: 10.14513/tge-jres.00437

Development of sustainable university environment
type: item
description: Purpose – This study aims to demonstrate how universities can act as catalysts for sustainable development, with a particular focus on Széchenyi István University (SZE). It examines the alignment of the institution’s initiatives with the United Nations Sustainable Development Goals (SDGs) and identifies both the drivers and barriers to creating a sustainable university environment. Design/methodology/approach – A case study methodology is applied. The university’s sustainability initiatives are evaluated across five dimensions: education, research, infrastructure, operations, and stakeholder engagement. These initiatives are benchmarked against international best practices and indicators from the UI GreenMetric World University Rankings. Findings – SZE has developed a comprehensive and multidimensional sustainability strategy encompassing quality education, environmental protection, zero-carbon objectives, and partnerships. Despite these achievements, several challenges persist that may hinder further progress. Originality – The study introduces a holistic and adaptable framework for evaluating and improving university sustainability strategies. By aligning institutional development with global SDGs and incorporating a detailed barrier analysis, it provides practical recommendations for higher education institutions seeking to enhance their contribution to the sustainability transition.
subject: Original Research Articles
  topic: section
subject: sustainable university environment
  topic: keywords
subject: sustainable development goals
  topic: keywords
subject: innovation
  topic: keywords
subject: Széchenyi István University
  topic: keywords
creator: Péter Németh
creator: András Torma
rights: Copyright (c) 2025 Péter Németh, András Torma (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-25
publication date: 2025-09-25
doi: 10.14513/tge-jres.00433

Values Behind Circular Consumption - A Comparison Between Thailand and Laos
type: item
description: Purpose – The Authors investigate how open consumers are in Thailand and Laos for consumption solutions of fashion products supporting the circular economy and what the relationships are between their behavior and cultural values; additionally, they compare the characteristics of the two countries’ respondents. Design – The study utilizes a quantitative approach. Based on the literature background, a questionnaire was compiled and completed by 62 respondents from Laos and Thailand. Findings – The study's findings are based on correlation analysis of the Schwartz value set and circular economy-related issues, including openness to circular economy, switching behavior for sustainable fashion solutions (remanufactured and second-hand products), and a Welch test comparing respondents’ answers from Laos and Thailand. Results show that, despite close similarities in culture and values, the openness of Thai and Lao respondents to circular economy is different from each other, and they also prefer different circular solutions in the field of fashion consumption. Research limitations – the selection of participants and the small number of respondents. Practical implications – By highlighting similarities and differences between Laos and Thailand, practical implications include the possibility of using this information to choose an appropriate form of fashion products for the Lao market, thereby supporting circular economy-related behavior. Originality/value – This work is one of the first attempts to discover Lao people’s opinion about circular economy supporting behavior related to fashion products.
subject: Original Research Articles
  topic: section
subject: Circular consumption
  topic: keywords
subject: Cultural values
  topic: keywords
subject: Laos
  topic: keywords
subject: Switching
  topic: keywords
subject: Thailand
  topic: keywords
creator: Homedahack Sengsouly
creator: Annamaria Sasne Grosz
rights: Copyright (c) 2025 Homedahack Sengsouly (Szerző) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00431

The Impact of Corruption Prevention on Innovation
type: item
description: Purpose – Sustainability is a common topic in today's economic literature. The realization of this is unthinkable without effective and successful innovation. Sustainability can be compromised by various factors, including an emphasis on the short term. Another phenomenon, which also has a negative effect on sustainability, is less often mentioned. This is the problem of corruption. Corruption is as old as history and still exists today despite all countermeasures. Therefore, it is important to assess how the effectiveness of prevention can be increased and what results decreasing corruption can lead to. This study examines the impact of corruption on innovation. Design/methodology/approach – The question is relevant because innovation is essential for ensuring sustainability. The study is carried out by the authors using data from public databases and statistical methods. The relationship between the two phenomena was established with a correlation test, and the direction of the relationship between them was established with a causality test. Findings – The results confirm the positive effect of corruption control on innovation and infrastructure development. As a result of stronger prevention of corruption, on the one hand, resources intended for innovation can be prevented from being used for other purposes. This may be a consequence of transparency on the one hand, and more effective control on the other. Originality – The present research focused only on developed national economies, but based on the results, it is worth repeating in the future, also in developing economies.
subject: Original Research Articles
  topic: section
subject: corruption
  topic: keywords
subject: innovation
  topic: keywords
subject: sustainability
  topic: keywords
subject: economic development
  topic: keywords
subject: innovation policy
  topic: keywords
creator: Botond Géza Kálmán
creator: Erzsébet Németh
creator: Szilárd Malatyinszki
rights: Copyright (c) 2025 Botond Géza Kálmán, Erzsébet Németh, Szilárd Malatyinszki (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00427

Review of management principles of Science and Technology Parks in international academic literature. The internal aspect of sustainability.
type: item
description: Purpose – This study aims to elucidate the key findings of international scholarly research pertaining to Science and Technology Parks (STPs). Furthermore, it seeks to identify the diverse stakeholders within STPs and assess their impact on their surrounding environments. The research also investigates the crucial boundary conditions for the sustainable operation of STPs as institutions. Through this comprehensive review, we endeavor to understand successful management models, with a particular focus on the revenue streams of STPs. Based on these insights, the study will formulate recommendations for Hungarian regulatory bodies governing STPs and the governing boards overseeing their operations. Design/methodology/approach – The analysis is based on a semi-systematic review of thirty years (1994-2024) of international academic literature. In the initial phase, 173 relevant studies were selected based on search terms. These studies were then ranked by the number of citations. The subsequent phase narrowed down the results to case studies specifically concerning individual STPs, thereby reducing the volume to a manageable size from a resource management perspective. This process led to the selection of twenty research papers that were analyzed in detail in accordance with the defined research questions. Findings – The assessment of STPs is contentious, with their impact on the surrounding environment being either positive or neutral. The stakeholder landscape within these parks is diverse, encompassing industrial actors, including large corporations, entrepreneurs, new technology-based companies, and start-ups, as well as governmental entities and university or research institutions. A primary determinant of a park's success lies in the establishment of an appropriate management team. The internal sustainability of a park is predicated on the successful cultivation of partnerships that foster knowledge spillover, technology transfer, and ultimately, innovation. Origin…
subject: Review Articles
  topic: section
subject: innovation
  topic: keywords
subject: management
  topic: keywords
subject: science and technology park
  topic: keywords
subject: sustainability
  topic: keywords
subject: business model
  topic: keywords
creator: Viktória Buday
creator: György Eigner
rights: Copyright (c) 2025 Viktória Buday, György Eigner (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-16
publication date: 2025-09-16
doi: 10.14513/tge-jres.00425

The Shifting Landscape of Research Excellene: A Regional Analysis of Highly Cited Researchers (2020-2024)
type: item
description: Purpose – The aim of this study is to examine the regional distribution of Highly Cited Researchers from 2020 to 2024, and to explore the dynamics of research excellence across different regions. The analysis is conducted not only on a global level but also at the level of 21 research clusters. Design/methodology/approach – The analysis is based on the annually published Highly Cited Researchers list by Clarivate. The first phase of the study determined the regional distribution of 34,225 Highly Cited Researchers between 2020 and 2024. Subsequently, the focus shifted to the distribution of HCRs across 21 research clusters, analyzed on an annual basis. Findings – Although North America holds the leading position in the number of Highly Cited Researchers during the examined period, Asia—particularly China—shows significant growth. Asia surpassed Europe in 2023 and 2024. The cluster-specific regional distribution exhibits substantial heterogeneity. North America dominates most research clusters; however, there are notable instances of Asia's strong advancement. The results also reveal a significant linear relationship between Highly Cited Papers and Highly Cited Researchers. Originality – This is the first study to analyze the changes in the regional distribution of Highly Cited Researchers in a 5-year time window. While Asia’s global representation in scientific outputs has been long recognized, our findings emphasize global trends at the level of research clusters and highlight the need to reconsider research and cooperation strategies.
subject: Original Research Articles
  topic: section
subject: highly cited researcher
  topic: keywords
subject: research cluster
  topic: keywords
subject: region
  topic: keywords
creator: Zsolt Kohus
rights: Copyright (c) 2025 Zsolt Kohus (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-14
publication date: 2025-09-14
doi: 10.14513/tge-jres.00424

The legal framework of the tourist guide profession: challenges and opportunities in Hungary and Europe
type: item
description: Purpose – The aim of this study is to explore the current status of the tourist guiding profession in Hungary within the regulatory frameworks of the European Union and its Member States. Specifically, the research addresses deficiencies in Hungarian legislation and examines their economic and professional consequences. It highlights the need for comprehensive regulatory reform to restore the prestige of the profession and support the development of high-quality tourism services. Design/methodology/approach – The research was conducted in four stages: a review of the relevant literature; an analysis of Hungarian and EU legislation; a comparative study of tourist guide regulatory practices in selected European countries (such as Portugal, the Czech Republic, and Austria); and semi-structured in-depth interviews with leaders of two major Hungarian professional associations. The methodology incorporated projective techniques to gain deeper insight into respondents' attitudes and motivations. Findings – The findings confirm that the legal environment governing the tourist guiding profession in Hungary is outdated, fragmented, and ineffective. Low penalties and insufficient enforcement have led to the widespread proliferation of unlicensed guiding activities, resulting in significant revenue losses and a decline in service quality. A comparative analysis shows that countries such as Austria and Spain, which apply stricter regulations, offer better protection for the profession and ensure higher service standards. Professional organizations strongly advocate for reinforced legislation, stricter sanctions against illegal operators, and enhanced training requirements. Based on these findings, recommendations include the development of a unified, up-to-date legal framework, the periodic renewal of professional licenses, and the introduction of a digital identification system for tourist guides. Originality/value – This study is the first to provide a comprehensive, comparati…
subject: Original Research Articles
  topic: section
subject: tourism
  topic: keywords
subject: tourist guiding
  topic: keywords
subject: legislation
  topic: keywords
subject: representation of interest
  topic: keywords
subject: guide
  topic: keywords
creator: Viktória Kundi
rights: Copyright (c) 2025 Viktória Kundi (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00422

Examination of Best Practices in Family-friendly Business Event Management in Hungarian Hotels
type: item
description: Purpose – This study examines key factors influencing the implementation of family-friendly business event management in Hungary. Business events facilitate professional and academic exchange, requiring organizers to address the needs of professionals with family responsibilities. A successful approach includes dedicated childcare, family activities, clear communication, and suitable infrastructure, enabling attendees to balance work and family. Hospitality providers adopting these practices can gain a competitive advantage by catering to business travelers seeking family-friendly accommodation. Design/methodology/approach – This qualitative study analyses three Hungarian four-star hotels through in-depth interviews with hotel representatives and content analysis of hotel websites. NVivo software was used for in-vivo coding, and a comparative analysis identified similarities and differences in family-friendly practices. Findings – Family-friendly business event management is implemented to varying degrees in the examined hotels. Key factors include childcare services, family-oriented activities, targeted communication, and infrastructure catering to both professional and family needs. Additionally, flexible scheduling, well-trained staff, and interactive spaces that accommodate both work and leisure activities were found to be essential. Children’s hotel experiences influence long-term consumer preferences, making family-friendly services a strategic advantage. However, successful implementation requires investment in infrastructure, staff training, and marketing. Originality – This study enhances understanding of family-friendly business event management by identifying essential components for success. The findings underscore that without a structured and well-communicated family-friendly approach, business events may fail to attract professionals with family commitments. Future research should explore broader hospitality sectors and assess the economic impact of f…
subject: Original Research Articles
  topic: section
subject: business hotel
  topic: keywords
subject: event management
  topic: keywords
subject: family-friendly hotel
  topic: keywords
subject: Hungary
  topic: keywords
creator: Krisztina Keller
creator: Kitti Boros
rights: Copyright (c) 2025 Krisztina Keller, Kitti Boros (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-09-16
publication date: 2025-09-16
doi: 10.14513/tge-jres.00420

The FOMO phenomenon based on a survey of Hungarian business students
type: item
description: Purpose – The research aimed to investigate the phenomenon of FOMO (Fear of Missing Out) among Hungarian university students majoring in economics. On the one hand, the study examines the students' self-evaluation of their competencies, as this is a key factor in terms of self-evaluation and social comparison when FOMO appears. On the other hand, it explores how they perceive the FOMO phenomenon in relation to their own careers and studies. Design/methodology/approach – The authors carried out qualitative and quantitative research. The qualitative study involved in-depth interviews with three professionals with expertise in the field. The quantitative analysis was conducted at the Faculty of Foreign Trade of the Budapest University of Economics and Business with the participation of 432 students. The quantitative research involved a questionnaire for the participants to fill in online. The research results were analysed by the authors using SPSS version 28. Findings – The research showed that there is a significant relationship between students’ self-evaluations of their skills and their gender, age and work experience. Based on the fear of falling behind, three groups were identified, and it was also shown that these fears were not significantly influenced by work experience. Originality – The study found that students’ skill levels are associated with gender, age and work experience. However, the results also confirmed that although the FOMO phenomenon exists among students, it is not the sole reason for taking a job alongside studying in this sample.
subject: Original Research Articles
  topic: section
subject: backlog
  topic: keywords
subject: career
  topic: keywords
subject: FOMO
  topic: keywords
creator: Tímea Juhász
creator: Krisztina Inczédy
creator: Ádám Pfeiffer
rights: Copyright (c) 2025 Tímea Juhász, Krisztina Inczédy, Ádám Pfeiffer (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00419

Historical perspectives, frameworks and indicators of sustainable development
type: item
description: Purpose – This study aims to provide a comprehensive examination of the concept of sustainable development and sustainability. It reviews the frameworks and indicators currently used in practice to assess sustainability, with particular emphasis on the Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) dimensions. The research explores how these frameworks collectively support the balance between economic growth, social well-being, and environmental protection. Design/methodology/approach – The analysis involved an in-depth review of key sustainability frameworks, including the SDGs and ESG criteria, as well as major sustainability indices. The methodology encompassed a brief summary, a systematization and a critical evaluation of relevant documents and reports from a sustainability-related criteria and values. Findings – The results demonstrate that sustainability frameworks and criteria are mutually reinforcing, offering a comprehensive overview of organizational sustainability performance. Furthermore, various sustainability indices provide globally accessible data for a wide range of stakeholders. The findings underscore that the standardization and harmonization of sustainability measurement and evaluation are pivotal to achieving transparent reporting practices. Originality – This study highlights that sustainability frameworks should not be regarded solely as aspirational future objectives but as integral components of responsible and conscious decision-making processes in the present. By adopting a holistic analytical approach, the research contributes to a deeper theoretical understanding and offers practical insights for the effective integration of sustainability principles into organizational strategies.
subject: Original Research Articles
  topic: section
subject: ESG
  topic: keywords
subject: sustainable development
  topic: keywords
subject: sustainability
  topic: keywords
subject: sustainability indexes
  topic: keywords
subject: SDG
  topic: keywords
creator: Balázs Herczeg
creator: Éva Pintér
rights: Copyright (c) 2025 Balázs Herczeg, Éva Pintér (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00417

Overview of Possible Relationship Management Aspects for the Governance of CCU/S
type: item
description: Purpose – This study explores the role of relationship management in supporting the governance of Carbon Capture, Utilization, and Storage (CCU/S) technologies, which are considered vital for achieving climate goals. Despite their potential, CCU/S technologies are emerging technologies, currently at a quite low technology readiness level that face governance challenges due to technical, financial, and socio-political uncertainties. This paper addresses a research gap by investigating how relationship management can foster collaboration, reduce stakeholder risks, and facilitate coordinated implementation. Design/methodology/approach – The study adopts an interdisciplinary literature review as its methodological approach, synthesizing approaches to relationship management that extend beyond the corporate context, offering insights relevant to CCU/S governance. The review examines key relationship management strategies, including government relations, public relations, corporate social responsibility, public-private partnerships, partner relationship management and citizen relationship management systems. Findings – The findings reveal that successful CCU/S governance depends on fostering long-term, trust-based cooperation between public and private actors. Relationship management strategies that emphasize transparency, inclusive communication, and adaptive stakeholder coordination are especially relevant. Real-world practices, such as Norway’s Longship project, illustrate the practical applicability of these concepts. Originality – This paper is among the first to analyze relationship management through the lens of CCU/S governance, offering a conceptual foundation for future empirical research. It highlights the importance of integrating socio-political dynamics into technology governance and provides aspects to support the deployment of CCU/S technologies at the national level.
subject: Original Research Articles
  topic: section
subject: carbon capture
  topic: keywords
subject: utilization and storage
  topic: keywords
subject: governance of CCU/S
  topic: keywords
subject: relationship management
  topic: keywords
creator: Krisztina Kádár
rights: Copyright (c) 2025 Krisztina Kádár (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00416

A Critical Review of Non-Financial Disclosure Measurement Methods
type: item
description: Purpose – The measurement of non-financial disclosure (NFD) remains a key challenge in corporate reporting due to inconsistencies, subjectivity, and methodological limitations. As companies increasingly disclose information on environmental, social, and governance (ESG) issues, corporate social responsibility (CSR), and sustainability, the need for robust, reliable, and comparable measurement frameworks has become critical. This study critically evaluates existing NFD measurement methods, highlighting their strengths, weaknesses, and future directions. Design/methodology/approach – A systematic literature review was conducted, focusing on five primary disclosure measurement techniques: content analysis, disclosure indices, market-based measures, regulatory compliance-based assessment, and disclosure surveys. The study evaluates these approaches based on their ability to assess the quality, relevance, and comparability of non-financial disclosures. Additionally, emerging methodologies such as AI-driven content analysis, machine learning applications, and sentiment analysis are explored as potential solutions to enhance disclosure assessment. Findings – Traditional NFD measurement methods suffer from bias, subjectivity, and excessive focus on disclosure quantity over quality. Furthermore, the voluntary nature of many non-financial disclosures complicates standardization and comparability across industries and jurisdictions. The study highlights the need for more adaptive, technology-driven measurement frameworks that integrate automation, contextual analysis, and qualitative evaluation to improve reliability and objectivity. Originality – This study contributes to the ongoing discourse on corporate transparency and sustainability reporting by advocating for a more holistic and technology-enhanced approach to NFD measurement. It underscores the importance of AI, natural language processing (NLP), and machine learning in improving accuracy, comparability, and scalabilit…
subject: Review Articles
  topic: section
subject: content analysis
  topic: keywords
subject: disclosure measurement
  topic: keywords
subject: ESG reporting
  topic: keywords
subject: non-financial disclosure
  topic: keywords
subject: voluntary disclosure
  topic: keywords
creator: Asma Mechta
creator: Zsuzsanna Szeles
creator: Ágnes Siklósi
rights: Copyright (c) 2025 Asma Mechta, Zsuzsanna Szeles, Ágnes Siklósi (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00415

Sustainability-Oriented Entrepreneurial Behavior: Navigating with Improvisation
type: item
description: Purpose – The primary aim of the article is to investigate sustainability-oriented entrepreneurial behavior, specifically how improvisational capabilities enable entrepreneurs to navigate and address challenges related to sustainability in their practices. The article offers insights into the managerial approaches used by entrepreneurs who align their efforts with environmental and social responsibilities. Design/methodology/approach – The article uses qualitative content analysis to systematically evaluate existing literature. The study relies on the grounded theory approach, using inductive open coding for breaking down and examining the data, and axial coding to synthesize the findings in new ways by connecting the categories. Findings – The research identifies improvisation as an important dynamic capability that allows entrepreneurs to respond flexibly to unexpected challenges and capitalize on emerging opportunities in sustainability contexts. The findings reveal that improvisation is an important dynamic capability in navigating the uncertain landscape of sustainability. The study highlights the importance of developing competencies and fostering inter-organizational collaborations as essential strategies for sustainable entrepreneurship. Originality – The article offers original insights by establishing a comprehensive framework that integrates improvisation into the understanding of sustainability-oriented entrepreneurial behavior. It points out that entrepreneurship is not just as organization-building but also network creation within entrepreneurial ecosystems.
subject: Original Research Articles
  topic: section
subject: entrepreneurial behavior
  topic: keywords
subject: improvisation
  topic: keywords
subject: opportunity
  topic: keywords
subject: social entrepreneurship
  topic: keywords
subject: sustainability entrepreneurship
  topic: keywords
creator: Arvi Kuura
creator: Kristo Tõnissoo
rights: Copyright (c) 2025 Arvi Kuura, Kristo Tõnissoo (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00414

Challenges and Opportunities of AI in Market Research: Virtual Interviewers
type: item
description: Purpose – This study explores the integration of artificial intelligence (AI) into marketing research, focusing specifically on the acceptance and perceptions of AI-based virtual interviewers. It examines respondents’ willingness to engage with AI-driven survey tools, analyzing perceived advantages and concerns, while identifying key demographic and attitudinal drivers influencing acceptance. Design/methodology/approach – A representative survey of 1,077 adult respondents in Hungary was conducted using the Computer-Assisted Telephone Interviewing (CATI) method. The sample was weighted by gender, age, education, settlement type, and region. Statistical analyses included z-tests, ANOVA, factor analysis, and cluster analysis to assess demographic and experiential factors influencing AI perceptions and to segment respondents into attitude-based clusters. Findings – The Hungarian population shows general hesitance toward AI-based interviewers. While 46% of AI adopters expressed willingness to engage with a virtual interviewer, only 11% of AI rejecters reported the same. Experience with AI tools, such as chatbots or virtual assistants, significantly increases openness. Two factors influenced willingness to respond: perceived benefits (e.g., speed, curiosity) and perceived risks (e.g., job loss, data privacy). Cluster analysis identified three segments: Open Sceptics, Technology Sceptics, and Technology Friends, differentiated by age, gender, technological experience, and attitudes toward AI. Originality – This is one of the early empirical studies investigating public acceptance of AI-based virtual interviewers in the context of marketing research. It provides actionable insights for researchers and practitioners into how technological experience, demographic factors, and emotional responses influence acceptance. The study also offers practical recommendations for implementing hybrid survey models and segment-specific communication strategies to foster greater engagement …
subject: Original Research Articles
  topic: section
subject: artificial intelligence
  topic: keywords
subject: market research
  topic: keywords
subject: responsiveness, survey
  topic: keywords
creator: Györgyi Danó
creator: Stefan Kovács
creator: Vivien Surman
rights: Copyright (c) 2025 Györgyi Danó, Stefan Kovács, Vivien Surman (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00413

Consumer Culture Theory – Social and Market Connections in Contemporary Marketing
type: item
description: Objective – The purpose of this study is to explore the role and added value of Consumer Culture Theory (CCT) within marketing science. Specifically, it examines how CCT can contribute to the understanding of consumer behavior and its connection to business anthropology research. The author attempts to demonstrate the applicability of CCT in marketing theory and its relevance in the analysis of consumer behavior at the group level. Methodology – The study analyzes the relationship between business anthropology and marketing, focusing on different levels of consumer behavior. The author positions CCT within consumer behavior research, highlighting its advantages and limitations in a marketing context. A comparative analysis is applied, incorporating insights from the international literature. Findings – The research findings indicate that CCT effectively examines the behavior of consumer groups and cultural contexts. The model is particularly suitable for interpreting historical and social consumption patterns and market cultures, making it a valuable tool for marketing strategy. However, the study also concludes that CCT alone is not sufficient to analyze consumer behavior at the micro (psychological) and macro (economic) levels. Therefore, its integration with other theories is necessary for a holistic marketing approach. Originality – This study contributes to clarifying the relationship between CCT and marketing while offering a new perspective on consumer behavior research. The author highlights the growing importance of CCT in marketing theory, particularly through its focus on socio-cultural contexts. The novelty of this research lies in positioning CCT not only as an independent model but as an integral and complementary component within marketing science.
subject: Review Articles
  topic: section
subject: business anthropology
  topic: keywords
subject: consumer culture theory
  topic: keywords
subject: marketing,
  topic: keywords
subject: behavioral research
  topic: keywords
creator: Petra Platz
rights: Copyright (c) 2025 Platz (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00412

Perception of electric car use over time
type: item
description: Purpose – The automotive industry is trying to reduce environmental impact by offering alternative solutions such as hybrid and electric powertrains. However, cars with this technology are expensive and unusual, and sometimes require compromises. Yet, their number is growing, and more and more of them are on the road. This gives researchers the opportunity to study those who choose these cars and to ask those who do not use them (yet?). The study aims to present the results of a survey of 1,000 people representative of the adult Hungarian population in 2022 and 2024. The study will compare the answers to questions on hybrid and battery electric cars, and to compare them to see how people's opinions have changed after two years. Design/methodology/approach – We selected questions from the 2022 and 2024 1000-person surveys, which are representative of the adult Hungarian population, that best demonstrate, the change in the opinion and acceptance of Hungarians towards cars with electric technology when compared. The graphs in the study illustrate the decreasing trend in consumer interest and the increasing skepticism. SPSS Statistics was used to analyze the data which was then plotted in Microsoft Excel. Findings – Even in the 2022 survey, we found that people were distrustful of hybrid and battery electric vehicles. The results of the 2024 survey show an even more negative picture. Respondents believe that only the wealthy can afford to buy such vehicles and do not consider those who use them to be acting sustainably. The survey results also show that few people are considering buying such a car. Originality – The field of hybrid, and in particular, battery electric cars is new, and little research has been conducted into how Hungarian people’s opinions on the subject have changed.
subject: Original Research Articles
  topic: section
subject: e-mobility
  topic: keywords
subject: electric car
  topic: keywords
subject: consumer behavior
  topic: keywords
creator: Bence Vereckei-Poór
rights: Copyright (c) 2025 Bence Vereckei-Poór (Author) https://creativecommons.org/licenses/by-nc/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.14513/tge-jres.00411

Autonóm járművek az okos városokban
type: item
description: Az önvezető járművek témaköre népszerű témának számít napjainkban. Az autóipari vállalatok és a tudományos szféra egyaránt kutatja e kérdéskört. Ugyanakkor a legtöbb előrejelzés a teljesen önjáró autók elterjedését inkább középtávon (2–3 évtizeden belül) tartja reálisnak. Hasonló technológiai változáson mennek keresztül a városok is, hiszen az infokommunikációs megoldások egyre szélesebb körű felhasználásával próbálnak okos várossá válni. A két folyamat párhuzamos fejlődésének köszönhetően az önvezető autók valószínűleg már az okos városokban róják majd az utakat. A tanulmány az autonóm járművek és a smart city várható kapcsolatát mutatja be, elsősorban a kapcsolódó nemzetközi szakirodalom áttekintésének segítségével.
subject: Ismeretterjesztő tanulmányok
  topic: section
subject: okos város
  topic: keywords
subject: autonóm járművek
  topic: keywords
subject: önvezető járművek
  topic: keywords
subject: városi térhasználat
  topic: keywords
creator: Mihály Lados
creator: László Tóth Marcell
rights: Copyright (c) 2019 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2019-03-31
publication date: 2019-03-31

Precíziós sebészet (A da Vinci robot rendszer magyarországi bevezetése)
type: item
description: A sebészeti robotokat harminc éve alkalmazzák. A taulmány az amerikai da Vinci Sebészeti Rendszer magyarországi bevezetését vázolja fel. Robot asszisztáltan már több mint tízmillió sebészeti beavatkozást végzett a da Vinci Rendszer alkalmazására kiképzett hozzávetőlegesen 60 ezer szakorvos. Magyarországon a Sofmedica egészségügyi csoport forgalmazza a robotrendszert, amiből eddig nyolcat értékesített. 2022-ben kezdődtek a beavatkozások. Az elvégzett műtétek száma néhány ezerre tehető. A robot rendszerekkel kapcsolatos publikációk három nagy témára koncentrálnak. Egyrészt elemzik a robottechnológia fejlődését, másrészt összehasonlítják a laparoszkópos orvoslás és a robot által asszisztált műtéteket, illetve a robotok beszerzésével kapcsolatos költség-haszon elemzéseket végeznek. A tanulmány a magyarországi és a győri gyakorlati tapasztalatok alapján mutatja be az eredményeket.
subject: További tanulmány
  topic: section
subject: robot asszisztált műtétek
  topic: keywords
subject: globális-európai összehasonlítás
  topic: keywords
subject: sebészeti szakterületek
  topic: keywords
subject: urológia
  topic: keywords
subject: nőgyógyászat
  topic: keywords
subject: általános sebészet
  topic: keywords
subject: finanszírozás
  topic: keywords
subject: támogatás
  topic: keywords
creator: Zsolt Jenő Szepesváry
creator: Domonkos Tinka
rights: Copyright (c) 2024 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2024-12-31
publication date: 2024-12-31

Review
type: item
description: The collection of studies entitled Communication – Economy – Culture – Language was published in 2021 as a joint publication of the Communication Management Working Committee of the Hungarian Academy of Sciences' Committee on Economic Sciences and the Institute of Management and Organization Sciences of the Faculty of Economics at the University of Pécs. The 22 studies in the book provide a comprehensive overview of the areas of organizational communication examined, present the human side of organizational communication, describe management's efforts in relation to organizational communication, and explore the impact of global and local events on corporate communication and culture. The studies present the latest research results of the working committee members, partners, and institute staff on the topics indicated. The book pays tribute to the work of Professor Istvánné Borgulya.
subject: Recenzió
  topic: section
creator: Flóra Keszei
rights: Copyright (c) 2024 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2024-12-31
publication date: 2024-12-31

Bécs: az intelligens klíma város példaértékű realitása, a kiváló városimázs
type: item
description: A városkutatás és a marketingtudományok területén gyakran tárgyalják az „imázs” és a „hírnév” fogalmát, melyek döntő szerepet játszanak egy város identitásának, vonzerejének és általános sikerének kialakításában mind a nemzeti, mind a nemzetközi színtéren. Ausztria fővárosa az egyik legfontosabb gazdasági, politikai és kulturális metropolisz Európa szívében. A tanulmány Bécs városának 2040-ig tervezett „intelligens klíma város - smart climate city” főbb pontjait és kiváló jó gyakorlatait kiemelve mutatja be azt, hogy mivel érdemeli ki a folyamatos elismeréseket. Gazdasági ereje, gazdag kulturális és társadalmi struktúrája, átfogó jóléti rendszerei és a környezeti fenntarthatóság iránti elkötelezettsége teszi Bécset világhírű várossá. Sokrétű kiválósága nemcsak a lakosok életét teszi jobbá, hanem a világ minden tájáról vonzza a látogatókat és a vállalkozásokat, megerősítve ezzel a világ egyik legélhetőbb városának státuszát, imázsát.
subject: Munkabizottsági magyar nyelvű tanulmányok
  topic: section
subject: imázs
  topic: keywords
subject: Bécs
  topic: keywords
subject: okos város
  topic: keywords
creator: Krisztina Gulyás
rights: Copyright (c) 2024 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2024-12-31
publication date: 2024-12-31

A szervezeti kommunikáció alapegységének keresése
type: item
description: A tanulmány célja a vezető–beosztott viszonyban megjelenő kommunikációs tranzakció alapegységeinek és ezek jellemzőinek azonosítása és kutatási célkijelölése. A szerzők egy nem formális, nem szisztematikus (nem építettek fel hozzá kutatási kritériumokat és nem volt cél a teljeskörűség sem) szakirodalmi áttekintést is végeztek a téma pontosabb körülhatárolása érdekében. A kutatási kérdések a Grounded Theory (GT) elméletalkotó módszertannal kerültek konkretizálásra, amelyek a szakirodalmi kutatások és a terepmunkák adataiból származtak. A fő motivációt az adta, hogy nem sikerült kielégítő válaszokat találni arra, hogyan valósítható meg és milyen tartalommal tölthető meg az interaktív vezető–munkatárs kommunikáció a vezetői munka hatékonyságának növelése érdekében. A tanulmány olyan kutatási kérdéseket és célokat határoz meg, amelyeket mélységében tovább kell vizsgálni, hogy a vezető és beosztott viszonyában a teljesítmény elérésére viselkedés szintű, konkrét tranzakcionális szintű elemeket azonosítsunk.
subject: Munkabizottsági magyar nyelvű tanulmányok
  topic: section
subject: Leader–Member Exchange (LMX)
  topic: keywords
subject: vezető–beosztott kommunikáció
  topic: keywords
subject: szervezeti hatékonyság
  topic: keywords
subject: a kommunikáció egysége
  topic: keywords
subject: vezetői feladat
  topic: keywords
creator: Gergely Németh
creator: Kata Illés
creator: Béla Gerlei
rights: Copyright (c) 2024 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2024-12-31
publication date: 2024-12-31

Strategic Communication in Agile Organizations: Why Does Agile Face Skepticism in Organizations?
type: item
description: Agile was initially developed as a methodology for software development, emphasizing iterative progress, flexibility, and collaboration. Over time, its principles have been adapted and applied to broader business operations and strategic communication processes. Like many business methodologies, Agile has its proponents who champion its benefits and skeptics who question its effectiveness. This paper aims to identify the root cause of the skepticism surrounding Agile methods and to examine a case study that provides relevant insights and context. The data for this analysis was collected through direct observation by one of the authors at the largest university in the United States. The paper will investigate how and why communication during an Agile transformation differs from other organizational transformations, focusing on the fundamental frameworks essential for supporting the Agile transformation and its communication strategies. The findings suggest that a critical factor in addressing skepticism toward Agile methods is the establishment of a well-defined foundation of terminology, which is key for fostering effective and efficient communication. In an Agile organization, awareness and understanding of terminology should be embedded in the organizational culture.
subject: Munkabizottsági angol nyelvű tanulmányok
  topic: section
subject: agile organization
  topic: keywords
subject: strategic communication
  topic: keywords
subject: organizational communication
  topic: keywords
subject: skepticism
  topic: keywords
subject: terminology
  topic: keywords
creator: Ágota Fóris
creator: Robert P. Kerner
rights: Copyright (c) 2024 Journal of Region, Society and Economy https://creativecommons.org/licenses/by-nc/4.0
date: 2024-12-31
publication date: 2024-12-31