PLATZ, Petra. Lessons drawn from co-branding with a lovemark. Results of an experimental research. Tér - Gazdaság - Ember/Journal of Region, Society and Economy, [S. l.], v. 6, n. 4, 2018. Disponível em: https://tge.sze.hu/tge/article/view/268. Acesso em: 26 jul. 2025.