Jámbori, Z. and Bendárik, Éva 2026. Visual and Verbal Aspects of Marketing Communication and Their Parallels withTrends Influencing the Promotion of Truffle Consumptionmption. Tér - Gazdaság - Ember/Journal of Region, Economy and Society. (May 2026). DOI:https://doi.org/10.14513/tge-jres.00607.