NÉMETH, Alexandra; DÉR, Csaba Dezső. The Psychology of Colors: The Effect of Colors in Advertising. Kautz Studies in Business and Economics, Győr, Hungary, v. 1, 2026. DOI: 10.14513/sbe.00631. Disponível em: https://tge.sze.hu/kay/article/view/631. Acesso em: 4 sep. 2026.