Technological Trends in the Event Management Market
DOI:
https://doi.org/10.14513/sbe.00632Keywords:
Event Management, Innovations, TrendsAbstract
The event management sector has experienced significant technological transformation, creating both new opportunities and complex challenges for organizers and participants. This study explores emerging trends reshaping the planning and experience of events, with a focus on artificial intelligence (AI), which enables personalized program recommendations, chatbot interactions, and predictive analytics. Hybrid and virtual formats have become standard, offering interactive digital environments and gamified experiences. Technologies such as augmented and virtual reality (AR/VR) enhance engagement through virtual venue walkthroughs and immersive exhibitions. Smart devices, wearables, and Internet of Things (IoT) applications support access control, real-time analytics, and contactless transactions, while blockchain and non-fungible tokens (NFTs) add security and exclusivity to ticketing systems. Digital marketing strategies—like influencer outreach, short-form video content (TikTok, Instagram Reels), and AI-generated media—are also examined for their role in increasing event visibility and audience interaction. The study highlights sustainability efforts such as digital ticketing, energy-efficient infrastructure, waste reduction, and carbon offsetting. These innovations position technology not just as a logistical tool but as a driver of sustainable and impactful event design. Drawing on Hungary’s recent experience in hosting international sporting events, we analyze fan engagement tools like dance cams, AI-powered look-alike cams, and personalized athlete intro cards. Expert interviews from the FINA World Championships (2022), World Athletics Championships (2023), and Swimming Championships (25m) (2024) offer insights into how such tools enhanced audience involvement and operational efficiency. The findings emphasize the strategic role of technology in enriching attendee experiences and delivering innovative, future-ready event solutions.
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